Why Mortgage Brokers Need to Embrace AI Now, Not Later
In this week’s episode of The Mortgage Broker Broadcast, Craig Skelton takes a fresh approach to a topic that’s often misunderstood or ignored by many brokers: artificial intelligence (AI). But before you switch off thinking this is another dry tech tutorial, think again. This episode is all about real-world, stress-reducing, time-saving ways brokers can use AI – without needing to become coders or turn into robots.
Craig, a mortgage business owner, mentor, and coach, speaks directly to the everyday challenges that self-employed brokers face. Whether you’re just getting your CeMAP or already running your own firm, the message is simple: AI is here, and it’s a tool that can help you build a better business.
AI Isn’t the Future – It’s the Present
AI is already playing a significant role across various industries in the UK, including financial services. Statistics show that 75% of firms are already using AI, and 10% plan to adopt it in the next three years. But mortgage brokers are lagging behind. While 58% of brokers are open to AI, few are actually using it.
Why? Because most brokers are already overwhelmed. With appointments, lender chases, compliance issues, and non-stop WhatsApp messages, who has time to learn new tech?
But Here’s the Truth…
AI is already making a difference. Larger firms are automating admin. Content creators are posting daily with the help of AI. Smart brokers are streamlining their workflow. If you’re not using AI, you’re not being lazy – you’re just busy. But that busy-ness could cost you in the long run.
This podcast breaks it down clearly. AI isn’t about replacing human interaction or automating advice. It’s about using tools like ChatGPT to make daily tasks easier, faster, and more consistent.
Practical Examples of AI in Action
- Follow-up emails: After a client call, use AI to draft a professional follow-up email in seconds.
- Social media content: Generate captions and posts without spending your weekends writing them.
- Simplifying jargon: Translate complex lender language into plain English for your clients.
- Newsletters & marketing: Get fresh ideas and content quickly when you hit a mental block.
You don’t need to be technical. You just need to know what to ask. Prompt writing is the skill – and if you’re a broker who asks questions for a living, you’re already halfway there.
Why It Matters Now
Craig makes a strong point: you didn’t become self-employed to be buried in admin. You did it for freedom, flexibility, and control. AI helps you reclaim that. Used properly, it gives you time back, reduces stress, and helps you grow.
That’s why Craig is now building more AI-focused support for mortgage brokers. Over the coming weeks and months, you can expect more content, tools, templates, and maybe even workshops to help brokers become AI-powered without the overwhelm.
Upcoming Free Webinar: Foundations to Freedom
As mentioned in the episode, Craig and Jonathan Needham are hosting a free webinar on Wednesday, 3rd July at 6PM. It’s part of the Broker Foundry initiative and titled “Foundations to Freedom: The Path to Becoming a Self-Employed Mortgage Broker.”
They’ll cover:
- Real steps to becoming self-employed
- Mistakes to avoid
- Systems and processes that actually matter
- How to build a business that offers freedom, not more stress
Whether you’re thinking about going self-employed or already in the trenches but feeling lost, this session is designed to offer real clarity and structure. Register via the show notes to secure your place.
Final Thoughts
AI isn’t just the future of brokering – it’s already part of it. This episode is a call to action: start learning how to use it to your advantage. AI can free you up to focus on what you do best – helping clients.
So, if you’re ready to stop drowning in admin and start working smarter, now is the time. Share the episode with a fellow broker, register for the free webinar, and get ready to build a more efficient, less stressful business.