AI Tools Every Mortgage Broker Should Know About
In the ever-evolving world of mortgage brokering, staying ahead means embracing tools that save time, reduce mental load, and enhance consistency. Over the last few weeks, we’ve explored how artificial intelligence (AI) can transform your business—from prompt writing to embedding AI into your daily workflow. Now, it’s time to take things a step further by looking at the actual AI tools available right now that can genuinely make a difference.
Why Tools Matter
Let’s face it: there are countless AI tools out there. As a mortgage broker, you don’t need to be a tech expert or use them all. But knowing which tools can save you time and help you focus on growing your business is key. Whether you’re just starting out or scaling your firm, these tools are practical, easy to use, and designed to make your life easier.
1.
ChatGPT
What it does: ChatGPT is a conversational AI that generates content, answers questions, and sparks ideas instantly.
Use it for:
- Writing emails and newsletters
- Creating social media posts
- Summarising documents
- Explaining mortgage jargon in plain English
Why it matters: It’s like having a content assistant on call 24/7. It eliminates the blank page syndrome and gets you started fast.
Free vs Paid: The free version is powerful. The paid version (GPT-4) offers more advanced capabilities and better results.
2.
Grammarly
What it does: Grammarly checks spelling, grammar, and tone—and now includes AI suggestions.
Use it for:
- Polishing client emails
- Perfecting LinkedIn posts
- Ensuring your communications are clear and professional
Why it matters: Credibility is everything. Grammarly keeps your messaging sharp.
Free vs Paid: The free version is excellent. Paid adds tone suggestions and AI rephrasing tools.
3.
Otter AI
What it does: Otter AI transcribes meetings, Zoom calls, and phone conversations into searchable notes.
Use it for:
- Recording key points from client meetings
- Keeping compliance records
- Creating action lists from calls
Why it matters: Stay fully present in conversations without scrambling to take notes.
Free vs Paid: Free plan available; paid unlocks longer sessions and more features.
4.
Notion AI
What it does: Combines note-taking, task management, and AI writing into one workspace.
Use it for:
- Planning your week
- Drafting blogs or client emails
- Creating dashboards for your pipeline and workflows
Why it matters: Keeps everything organised and in one place. Plus, it helps generate ideas and outlines quickly.
Free vs Paid: Free personal plan available. AI tools come with an optional add-on.
5.
Descript
What it does: Descript makes video editing as easy as editing a document. You edit the video by editing the transcript.
Use it for:
- Creating explainer videos
- Recording myth-busting content
- Sharing educational clips with clients
Why it matters: Video builds trust. Descript makes it accessible even if you’re not confident on camera.
Free vs Paid: Free tier available. Paid unlocks more features and higher quality exports.
6.
Zapier
What it does: Zapier connects your apps to automate repetitive tasks—no coding required.
Use it for:
- Automating follow-up emails
- Creating tasks when clients book appointments
- Moving data between CRM, email, and calendars
Why it matters: Saves time, reduces admin, and ensures consistency.
Free vs Paid: Free for basic workflows. Paid plans support more complex automation.
Common Questions
Do I need to learn them all right away?
Not at all. Start with one tool—like ChatGPT—and build from there.
What if I’m not tech-savvy?
Don’t worry. These tools are designed for everyday users. Most offer training, webinars, and how-to guides to get you started.
Will these tools replace me?
Absolutely not. They enhance your work by handling the repetitive tasks, so you can focus on the parts of your business that truly need you.
Your Action Step for the Week
Now that you’ve got an overview of the top AI tools for mortgage brokers, it’s time to act:
- Pick one tool that sounds useful to you.
- Set aside 30 minutes this week to explore it.
- Use it on a real task in your business.
- Save your best outputs or workflows.
Small steps now will save hours later—and set you apart from other brokers who are still doing everything manually.
If you found this helpful, check out the rest of the AI mini-series on The Mortgage Broker Broadcast podcast. And don’t forget to register for the Foundations to Freedom webinar happening Thursday, 3rd July at 6pm—perfect if you’re thinking about going self-employed or want to scale your existing broker business.
For more support and to book a discovery call, visit craigskelton.co.uk.
And, as always—run your own race.