How Mortgage Brokers Can Use AI to Supercharge Their Marketing and Branding
In this week’s episode of The Mortgage Broker Broadcast, I’m diving into a common challenge that so many brokers face: staying consistent with marketing and branding while managing the demands of being a busy mortgage broker. It’s something that often gets pushed aside when business is booming—but that’s exactly when visibility matters most.
We’re now ten weeks into this AI series, and we’ve already covered everything from prompt writing and essential tools, to client experience and fact-finding. If you’ve taken action on even one of those episodes, you’re ahead of the curve. If not, no pressure—this might be the one that inspires you to start.
So let’s cut to it. If you’re still trying to do everything manually, you’re going to struggle to stay on top of your marketing. But AI makes consistency not just possible—it makes it effortless.
Why Marketing Feels So Overwhelming (And How AI Solves It)
Marketing often falls by the wayside when you’re flat out dealing with client cases. You think, “I’ll post tomorrow” or “I don’t need to do email campaigns this week because I’m fully booked.”
But the truth is: brokers who stay visible even when they’re busy are the ones who win.
And AI can help you stay consistent in just a few minutes a day.
Step 1: Create a Month of Content in 10 Minutes
Start by opening ChatGPT and typing:
“Create a four-week content calendar for a UK mortgage broker. Include educational posts, myth-busting content, client FAQs, and protection advice. One post per day.”
Boom. Now you’ve got a full month of ideas. No more staring at a blank screen. No more creative block. Just structure and inspiration—instantly.
Why it matters: It eliminates decision fatigue and helps you stay consistent without burning out.
Step 2: Turn Content Ideas Into Posts Instantly
Take one of the post ideas and type:
“Write a short LinkedIn post based on [topic]. Make it sound like me and end with a question.”
Edit the tone, tweak the message, and hit post. Done.
Why it matters: No more disappearing for weeks on end. You stay top of mind with your audience even when you’re stacked with appointments.
Step 3: Automate Your Email Marketing
Email marketing is another thing that often gets dropped. But it doesn’t have to be complicated.
Use AI to:
- Write subject lines
- Turn blogs into weekly updates
- Create a 3-part welcome email series for new clients
Example prompt:
“Write a friendly welcome email to a new mortgage client, explaining what happens next. Make it personal and reassuring.”
Why it matters: Clients feel looked after. You stay professional and present without scrambling to find time.
Step 4: Create Video Scripts With Confidence
Video is still the most powerful form of content. But for many, the hardest part is knowing what to say.
Prompt:
“Give me a 60-second video script explaining why mortgage protection is essential for first-time buyers.”
Done. Now you’re not stuck. You’re visible. You’re credible. And you’re building a stronger brand without spending hours prepping.
Why it matters: This removes guesswork and gives your brand consistency and impact.
Step 5: Keep Your Brand Voice Consistent
Brand voice matters. You want to sound like YOU, not a robot.
You can tell ChatGPT:
“Rewrite this in a professional but friendly tone I’d use in a client meeting.”
Or you can train it with previous posts or blogs you’ve written.
Why it matters: It helps you stay on point with your message and makes your content scalable, without sounding generic.
Quick Action Plan for This Week:
- Ask ChatGPT for a four-week content calendar.
- Pick one post, prompt ChatGPT to write it in your tone.
- Schedule the post.
- Ask ChatGPT to write a welcome email or a short video script.
That’s it. Four small steps that will save you hours and elevate your entire brand.
Final Thoughts
Marketing and branding don’t have to be overwhelming. AI isn’t here to replace you—it’s here to support you. It frees up your time, keeps your business front and centre, and lets you focus on what you do best: helping your clients.
If this episode sparked ideas or saved you time, please like it, follow, and leave a quick review. It helps more brokers discover the podcast.
And if you’re thinking about going self-employed or want to scale your existing mortgage business, visit craigskelton.co.uk, book a discovery call, or just send me a message.
Also, don’t forget—our next Foundations to Freedom webinar is happening Thursday, 4th September. Email events@thebrokerfoundry.com to get access to the recording and register for the next session.
And as always, run your own race.